Lack of analytics limited customer insight
The platform lacked visibility into user behavior, churn, and lifecycle engagement.
We built analytics from the ground up
A full analytics stack was implemented to track user interactions and customer journeys end to end.
Open-source analytics platform
The solution leveraged VMs, Docker, dbt, Airflow, and Apache Superset to enable user tracking, lifecycle analytics, and reporting.
Full visibility into customer lifecycle achieved
The platform enabled churn analysis, engagement optimization, and new monetization opportunities.
