Server-Side Analytics

Restored digital analytics accuracy using server-side data ingestion pipelines.

Key Takeaways:

Client-side tracking lost critical signals

Privacy restrictions reduced the reliability of traditional analytics tools.

We shifted analytics server-side

Backend ingestion was introduced to ensure consistent performance tracking.

Server-side ingestion architecture

Databricks pipelines ingested backend events into Delta tables to support reliable analytics and anomaly detection.

More accurate digital performance metrics

Analytics teams regained confidence in core performance measurements.

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