RTB Model Serving Platform

Factored built an ML serving platform for RTB that scaled throughput 20X, cut latency to 10ms, and improved reliability and cost.

Handling the Volume of Demand.

The ML ad serving platform had limited throughput (50,000 requests per second) and struggled with high latency. Additionally, there was a need for multi-framework support, robust monitoring, and data quality assurance in both the serving and feature store pipeline.

Using ML for Operational Efficiency & Insights.

  • We enabled ML inference for multiple model development libraries like PyTorch and TensorFlow using NVIDIA Triton for flexible deployment.
  • To enhance reliability, we integrated Prometheus and Grafana for real-time monitoring, improving error handling, automated recovery, and rate limiting to prevent overload.
  • Performance was optimized through Grafana load testing, Golang MLServing enhancements, and Aerospike Cache integration.

Scaling Throughput 20X - 1M Per Second.

  • Latency as low as 10ms.
  • Reduced cost and better performance.
  • More reliable and transparent ML operations.
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