Centralized ML Platform for Real-Time Bidding

Factored built a centralized ML platform for RTB that cut costs by 30%, improved data quality, and standardized CI/CD workflows.

Key Takeaways:

Identifying Strategic Opportunities.

The platform team faced three critical challenges:

  • Data Quality Issues. The need to detect missing or corrupted data before it was used in ML models.
  • High Snowflake Costs. Inefficient SQL queries and unused data led to excessive cloud storage and computation costs.
  • CI/CD Standardization. Multiple CI/CD tools required migration and standardization to streamline workflows.

Building a Platform to Elevate AI Function.

  • Data Quality Framework. Built a monitoring system using Victoria Metrics to track data integrity, with PagerDuty for real-time notifications.
  • Snowflake Cost Optimization. Implemented query profiling and performance tuning.
  • CI/CD Migration to GitHub Actions. Migrated and standardized CI/CD pipelines using GitHub Actions, ensuring a more consistent and automated deployment process.

Lowering Cost by 30%.

  • Improving overall efficiency.
    • Preventing data errors.
    • Optimizing query performance.
    • Optimized data usage.
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